Visit Cornwall Tourism Summit 2025

Shaping the future of tourism in Cornwall

The Visit Cornwall Tourism Summit returns on Wednesday 15th & Thursday 16th January 2025, for the first time since 2020, bringing the industry together for two impactful days at The Alverton Hotel in Truro.  This inclusive event is open to everyone involved in Cornwall’s tourism industry.  Whether you’re an entrepreneur, manager, marketer or stakeholder in Cornwall’s tourism industry, this event offers an opportunity to learn from some of the most respected voices in the sector, as well as offering peer support from other tourism businesses in Cornwall.

Day Two:  Marketing and Digital Innovation

The second day is tailored to marketing and brand managers, exploring how businesses can harness the latest tools and strategies to reach their target audiences effectively.

Tom Chartres-Moore and Amy Ralston – from Stephens Scown.  More and more marketers are looking to use AI in their marketing – for copywriting to customer service.  Tom and Amy will address the legal considerations if you are using AI in your marketing.

Chris Thompson – CEO of You Smart Thing, will be taking you through some exclusive regional data, giving you an insight into the locations people are searching for, how people are moving around the county and how this can be incorporated into your marketing to make it more targeted.

Rob Edlin – from Niddocks, and non-executive Visit Cornwall director.  The Visit Cornwall website attracts 4 million visitors each year.  Rob will be taking you through the data – giving you valuable insight into what people are looking for and when, with practical guidance on how to time your marketing efforts and where.

Robin Tjolle – VisitEngland Regional Development Lead for the South West, and Abi Steel – Visit Cornwall Tourism Manager, who will be presenting the opportunities for Cornish businesses to work with the travel trade.

Cerys Hartt – from the Cornwall and Isles of Scilly Growth Hub will outline the business support and skills development opportunities available to help Cornish businesses adapt, innovate, and grow.

Nick Hall – Founder and CEO of the Digital Tourism Think Tank, will be sharing global trends and best practices, giving you tips on how to use tech to your advantage to take your business to the next level.  He’ll also be sharing some of the new technology you can use within your marketing to make it more targeted, efficient and to deliver better outcomes.

On Thursday afternoon, Nick will lead interactive workshops, allowing attendees to explore the latest digital tools and techniques in a hands-on environment.  This is an opportunity to develop practical skills, understand emerging trends, and position your brand for growth in today’s competitive digital landscape.

Enjoy complimentary refreshments and a delicious lunch each day as you network and recharge between sessions.

Tickets

Visit Cornwall Member – £39.50 per person

Non-Member – £55.00 per person

(Please ensure you complete your Company Name on the Booking Form at Checkout)

By purchasing a ticket, you consent to Visit Cornwall holding your data and sharing it with Cornwall Council for auditing purposes related to the Shared Prosperity Fund, in compliance with GDPR regulations.  Additionally, you agree to receive email updates from Visit Cornwall regarding information and updates related to the summit.

To Book

• Online – www.visittruro.org.uk – Please select tickets required and follow instructions at the bottom of this page to book.
• Phone – 01872 274555
• In Person – Truro Visitor Centre – 30 Boscawen Street, Truro, TR1 2QQ – Monday – Saturday 9.15am – 4.30pm

Venue

The Alverton Hotel, Tregolls Road, Truro, TR1 1ZQ

Time

Day Two – 9am – 4pm

Further Info – Please Read

• The Alverton Hotel is suitable for wheelchairs
• For any dietary requirements please contact julie@visitcornwall.com at least 10 days prior to the event
• This project is part-funded by the UK Government through the UK Shared Prosperity Fund, as well as the generosity of our sponsors, including Great Western Railway (GWR), Visit Cornwall’s preferred travel partner.

Tickets are non-refundable